書名: Start Pulling Your Chain
作者: Donald J. Bowersox & Nicholas J. LaHowchic
原文欣賞: (目錄、作者)
與會者獨享:(購書優惠)

中文書摘:
　　網際網路時代的來臨與資訊科技的持續發展，帶動了全球化資訊網路數十兆美元的資訊投資，而在此種環境下，商業的模式也從Anticipatory- Push (市場預測型-外推式)轉化成 Responsive- Pull(客戶需求反應型-內拉式)的情境。愈來愈多的企業理解到他們必需要思考到一種創新的營運模式。在此種模式中，客戶、供應商、物流業者是需要互相的緊密合作的；未來，大部分的企業若要生存,就必須在營運上持續創新。這種變革的呼聲便是需要在即時的供應鏈運籌中達到一種的空前的客戶服務滿意度，而這些都是要倚靠著每個在供應鏈中的成員也達到空前的緊密合作。

本書Start pulling your chain的作者 Donald J. Bowersox & Nicholas J.LaHowchic 解釋了如何運籌供應鏈，並檢視資訊流在供應鏈中如何被攪擾，強調在未來這樣的情況中(disruptive information)，將會是如何對整體供應鏈成員造成營運上嚴厲的挑戰。

　　此外、作者討論在即時供應鏈服務模式( Responsive supply chain business Model)會以怎樣形式在各成員中呈現與運作。書中提供了思考與引導的解決方案，解釋了在21世紀中，廣泛使用資訊網路將支持客戶需求趨向之供應鏈模型並能提供客戶即時所需(real time)的服務。

　　最後、本書對於供應鏈中的合作關係也有所著墨，書中深入的探討供應商與客戶關係。他們應該如何在全球化時代與服務需求即時化時代去建立新的領導模式與合作關係；並且建議了如何開始革新舊的供應鏈思維而轉變成以回應客戶需求為導向的供應鏈商業模型 (Responsive supply chain business model) 來因應全球化與即時供需化之新時代的來臨。

「Start Pulling Your Chain」

Because of the Internet, with its continuing technological advances supported by ongoing multi-trillion-dollar investments in global communications and transportation, the cadence of business is now shifting from an anticipatory (push) to a responsive (pull) posture. Growing customer connectivity requires rethinking the way a business operates and the way its customers and suppliers are engaged. Most business will need to be operationally reinvented if they are to survive. This transformation calls out the need for responsive supply chain operations to achieve unprecedented levels of consumer satisfaction enabled by equally unprecedented levels of end-to-end supply channel performance.

Start Pulling Your Chain (SPYC) examines how and why we operate supply chains within businesses today and the paradigm shift needed to compete in the disruptive Information Age going forward. It highlights all a change like this will bring to customers, a company, and a firm’s entire supply chain.

SPYC discusses what a responsive supply chain business model might look like and how it might perform within a company and between supply chain partners. It offers solutions on how to think and lead change with a responsive supply chain business model using twenty-first-century real-time responsiveness supported by the broad use of information networks.

SPYC provides insight on how to create and sustain legendary relationships with customers and suppliers. It presents points of view on what leadership models are needed to operate in the twenty-first-century global real-time world.

SPYC provides recommended initial steps to start transforming your supply chain into a responsive model capable of sustaining unprecedented levels of customer satisfaction and profitable growth in the future.